'It's shocking': This California shoe store owner uses 1 simple trick to make break-in robberies 'pointless'

One step ahead of would-be thieves

Smash-and-grab thefts are nothing new to Gonzales. He says a majority of his store’s clothing was stolen during a break-in at its previous location in 2023.

“Seeing the building that you’re working out of almost every day, really hard, just be damaged. It’s shocking,” he said.

Now, as part of the shop’s closing routine, all merchandise is removed from the sales floor and the cash register, which sits next to a window, is left wide open so potential crooks can see it's empty. The only thing left out is a display of right-foot shoes, which Gonzales says is of no value to thieves.

“I mean, you can’t just buy a left-foot shoe online,” he said. “So, you’re not going to be able to use that item or even re-sell it. It’s just pointless.”

Gonzales admits the thieves got away with a few backpacks and some shoes he intended to donate to children in need, but is otherwise thankful his plan worked. He also told KSEE24 the shopping center where the apparel shop is located is considering additional security options.

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How to protect your business

His smart closing tactic may have saved him thousands of dollars in lost inventory, but there’s more small business owners like Gonzales can do to protect themselves. Installing security cameras, an alarm system and roll-down security shutters can shield glass-front stores against robbery or damages. Poles or traffic bollards in front of shops can also help prevent would-be thieves from using vehicles to smash in and gain access.

Getting the right business insurance coverage can be critical to minimizing the financial impact of retail theft. Commercial property insurance may cover costs associated with repairing storefronts or replacing stolen merchandise — be the coverage included in your policy matches your needs. Some insurance providers also offer business interruption insurance that can compensate for lost income if you have to temporarily close your business for a specific reason, which may include theft.

As you evaluate insurance policies, look for one that includes protection against theft and vandalism. Be sure to review deductibles and coverage limits to ensure the policy works for your business.

Finally, establishing a security protocol for staff to follow can also help reduce risk. Creating a checklist for opening and closing a store may ensure any damages resulting from theft or vandalism are minimal.