1. Access alternative assets previously reserved for billionaires
One of the biggest secrets of the ultra-wealthy is their access to alternative assets. These are exclusive, high-value, and high-reward investments, including private equity, venture capital, private debt, hedge funds, and exclusive real estate.
They are called alternative assets (or private investments) because they aren't listed on public markets where stocks and bonds are traded. Therefore, they are typically inaccessible to the average investor.
The ultra-wealthy invest in alternative assets to diversify their portfolios and mitigate risk, as these investments tend to deliver higher returns with lower relative risk compared to traditional public assets. Additionally, alternative assets can act as a hedge against inflation, economic volatility, and market downturns, providing greater financial stability in uncertain times.
For decades, investing in alternative assets was reserved for those with deep pockets or the right relationships. However, Arta Finance is making these private investment opportunities more accessible.
Arta Finance is a comprehensive wealth platform and “digital family office” designed for professionals who want to focus on their careers, passions, and families while making their money work harder. It was founded by former Google innovators, institutional investors, and some of the biggest names in tech & finance.
“My co-founders and I started Arta Finance based on the problems, concerns, and aspirations we had when we were at Google,” said Caesar Sengupta, co-founder and CEO of Arta Finance.
“The first thing we realized was that there are investment opportunities out there that sound interesting, but we just didn’t know how to tap into them.”
According to Preqin, alternative investment assets under management are projected to reach $23.3 trillion by 2027, up from $13.7 trillion in 2021. Investors with assets worth $5M or more allocate 45% of their portfolios to alternatives. Clearly, this is where money is going.
Historically, minimum check sizes to access private equity and alternative funds were $1 million to $5 million. Arta democratizes access by allowing accredited investors to start investing with lower minimums, as little as $2,500. This opens up opportunities for higher returns and diversification that were previously out of reach.
2. Create long-lasting wealth in one seamless platform
For years, traditional family offices have been the secret weapon for the ultra-wealthy. These boutique firms offer an all-encompassing suite of wealth management resources, such as banking, investing, financial advice, tax strategy and insurance and estate planning.
According to Forbes, there are over 7,000 family offices worldwide, with more than $5.9 billion in assets under management.
Family offices typically employ teams of professionals who use sophisticated financial strategies to tap into exclusive investment opportunities.
But here's the catch: their highly personalized services often come with a steep price and a velvet-rope exclusivity that leaves even high earners standing on the outside looking in.
Arta Finance now offers working professionals and accredited investors a digital family office, providing access to these sophisticated services and exclusive financial strategies without needing millions in assets.
Arta is where money works for you by unifying your investments, services, and powerful tools — all in one place. Here’s how:
- Personal Investment Advisor: Personalized investment guidance tailored to help you achieve your financial goals.
- Wealthgen Life Insurance: Permanent life insurance designed as a unique, tax-advantaged strategy
- Line of Credit: Flexible access to liquidity, allowing members to borrow against their assets when needed.
- Income Stream Options: Earns income while you wait for the right price at which to sell your stock
- Custom Structured Offerings: Tailored financial products and investment solutions aligned with current market conditions
“We saw a gap where many accredited investors lacked access to private market opportunities—like private equity and venture capital—and couldn’t tap into the advanced strategies used by high-net-worth individuals,” said Sengupta.
3. Get elite private banking — low fees, no sales pitches
Companies providing private wealth services have a clear objective: to assist affluent clients in maximizing their current assets while strategically enhancing their wealth for the future. However, such wealth management services don't come cheap, and the fees are often hard to understand, even for the savviest investors.
Traditional private banks and financial advisors often impose service fees, typically ranging from 1% to 2% of assets under management (AUM), which can significantly diminish your investment returns over time.
Even worse, many private banks and wealth advisers sometimes operate on a sales-driven model, pushing financial products based on commissions and trailer fees. This can create misaligned incentives, where the bank’s interests are prioritized over the clients.
Arta Finance provides top-tier investment opportunities and private bank-like services at lower fees. When you join Arta, you’ll gain access to a full pricing breakdown. There's no upfront fee to become a member. No account set-up, trading, or portfolio transfer fees. You only pay for what you invest in. Each product has one all-inclusive price, so there are no surprises.
Arta backs its investments with a robust due diligence process that examines the fundamental questions of why each individual fund performs the way it does. The team digs deep with both qualitative and quantitative analysis to ensure the fund meets Arta’s strict historical performance standards. Finally, they maintain constant vigilance to ensure the investments remain aligned with the needs of the current economic moment.
Arta also eliminates conflicts of interest by offering a transparent platform where members can make informed decisions based on their financial goals, real-time data, and overall best interests—not sales pitches.
By delivering the convenience of digital investing with the personalized service of private wealth management, it's now easier to unlock this wealth secret.
4. Set your public market investments on autopilot
The ultra-wealthy often use AI and sophisticated investment strategies to maximize their after-tax returns in public markets without being tech or AI experts themselves. A PWC study predicts these algorithm-driven and AI-enabled digital platforms will manage almost $6 trillion in assets by 2027.
Arta Finance streamlines and automates your public market investments, offering intelligent strategies that drive higher returns while managing risk. Here’s what they offer:
- High-Yield Cash Reserve: A cash alternative that auto-rebalances US. Treasury ETFs to optimize yield and deliver tax-free dividends at the state and local level.
- Defensive Growth: Leveraging advanced machine learning, this strategy focuses on low-volatility sectors, such as healthcare and utilities, with the goal of protecting portfolios during market downturns while delivering consistent returns.
- Classic Robo-Advisor: A cost-effective, diversified index strategy that offers balanced exposure to both growth and risk.
- S&P 499 by Arta: Customize your S&P 500 investment with direct indexing while boosting some investments by 1-2% or more after-tax returns through efficient tax loss harvesting.
“At Arta, we’re transforming how people invest in public markets by automating the heavy lifting and making intelligent investing easy. Our members gain access to a full suite of cutting-edge wealth management products, empowering them to manage their entire financial world in one place. It’s all part of our mission to make sophisticated financial tools accessible so your money works smarter.” said Sengupta.
5. Join the investor community to connect, share insights, and access benefits
The ultra-rich also gain an edge by sharing financial insights with each other.
Charlie Munger, the late vice chairman of Berkshire Hathaway and Warren Buffett's longtime friend and business partner, once said: "If you keep learning all the time, you have a huge advantage. An idiot or a computer can diversify a portfolio. But the whole trick of the game is to have a few times when you know something is better than average and invest only where you have that extra knowledge."
On Arta’s community feature, Lounge, members can engage with like-minded peers and investors of various levels of experience. These exclusive, secure spaces are designed to foster trust and collaboration, allowing you to explore new financial opportunities, share strategies, and gain valuable insights from a network of knowledgeable individuals.
Wealthy individuals often benefit from such exclusive networks that provide information, partnerships, and investment opportunities. By connecting investors with others who share similar goals and interests, Arta Finance enhances the potential for collective growth, allowing investors to leverage each other’s insights and strategies.
Take advantage of an all-in-one platform that gives you access to the tools and strategies used by the ultra-wealthy
Historically, the private wealth ecosystem has been a closed door to all but the wealthiest investors. Some private banking arms of Wall Street institutions, for instance, may have minimum investable asset requirements of about $10 million.
According to the SEC, there are over 24 million accredited households in the US. Very few of them can meet that $10 million requirement. Such a high initial deposit limits the number of clients who can access expert financial advice, personalized services, and a smoother journey to wealth offered by private banking.
Arta Finance addresses the gap between the investors who can benefit from private wealth services and those who can actually access them.
“With lower fees, no gatekeepers, and seamless access to specialized experts, we empower our members to take control of their financial future,” said Sengupta.
If you’re interested in trying it out, you can create an Arta account in less than two minutes and become a member today.
This content is produced by Arta Finance Inc. or its affiliates. Wise is not a client of Arta and has been provided cash compensation for an endorsement. The opinions expressed are based on the author's knowledge of Arta's services and are not indicative of future results. This article is for informational purposes only and should not be considered investment advice or a recommendation to buy or sell any particular security. In the U.S.. investment advisory services are provided through Arta Finance Wealth Management LLC, a Securities and Exchange Commission (SEC) registered investment adviser. Non-advisory services are offered through an affiliate.
